MELISSA
ROSEN     
Copywriter / Creative / Consultant 

Angry Orchard wanted to create a fun, new spokesperson for their brand, who could relay facts and brand attributes in an entertaining way. They wanted him to be British (for reasons still unknown), likeable, and have a unique look. 

So, my team and I created The Bloke - complete with an authentic accent, a custom tracksuit, and a real passion for hard cider.