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Mtn Dew Voo-Dew
When Mountain Dew was looking for a new way to market their seasonal mystery flavor, Voo-Dew, my team and I took the Grim Reaper from the front of the Voo-Dew packaging and transformed him into something far more powerful: a Grim-fluencer.
Grim quickly became a fan favorite and a character that Dew has now utilized years after his initial creation.
*The first year, I worked both in front and behind the camera, donning the Grim costume myself. 👻
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