Mtn Dew Voo-Dew

When Mountain Dew wanted a new way to market their seasonal mystery flavor, Voo-Dew, my team and I took the Grim Reaper from the front of the Voo-Dew packaging and transformed him into something far more powerful: a Grim-fluencer.

Grim quickly became a fan favorite and a character that Dew has now utilized years after his initial creation.

*The first year, I worked both in front and behind the camera, donning the Grim costume myself. 👻